Good for everyone

For Event Organisers:
Save time and money on printing/copying schedules.
Notify competitors as soon as possible of your date(s) and add schedules when available.
Save time/money on advertising in journals where people can't see the classes or access the schedule etc.
Judge your likely response/numbers by seeing how many people have viewed/printed your schedule(s).
Save time by not having to send out schedules or place them in the local tack shop, saddlery etc.

For Competitors:
No more wasted postage (a typical SAE schedule now costs almost £1 each time).
Ability to check on information right up to the last minute.
Plan your season in advance.
Everything in one place - No more 'trawling around' various websites to find event details.

For Advertisers:
Considerably cheaper than Magazine Advertising.
Direct link to the Advertisers' website (to a page of their choice).
Unlike magazines, the advert appears every time a potential purchaser visits the page on HorseDates.
The position of your advert is constantly changing so visitors dont become 'blind' to your advert.
Constantly changing content increases the likelihood of visitors being interested in your product at the right time.